Thursday 15 April 2010

Perk of the Week



The iPad has landed.... on my desk!!
Conde Nast is in receipt of about half a dozen iPads, courtesy of our far glossier and technologically savvy American counterparts.

And what a beautiful thing it is. The sleek chic packaging that we have come to expect from Apple holds a gadget far more erudite and stylish than even the much publicised launch photographs suggested. It is handbag size - really - not too large and indisputably transportable. It is a little weighty, but a fraction of that of a laptop, and no thicker than an iPhone.

The screen is black, glassy and lustrous - with just one navigation button and no defined top or bottom. It has everything the iPhone has multiplied by a thousand - easy and light touch scrolling, incredibly sharp text and image, an intuitive and practical layout.

Downsides? The Apps aren't quite there yet - not all of them. USA Today is incredible, as is Epicurus, but others feel rushed and lack invention, especially when viewed on such an advanced and creatively freeing platform. But this is a temporary problem, and one we can look forward to being remedied quickly.

Reading books and magazines digitally has become viable through the iPad. Many will recoil at even the idea of this, but it's time to stop sensationalising digital advancements as the 'End of Print' - it's not. It won't be. The two provide different reader experiences, and can exist and work together in tandem. And this comes from a dyed in the wool book person, I promise.

Conde Nast are working on some exciting projects for the British launch at the end of May, so stay tuned, and pre-order on May 10th.

No comments:

Post a Comment